Persuasion is at the centrepiece of business activity. Forget about PowerPoint and statistics.
To involve people at the deepest level, you need stories.

Harvard Business Review

Storytelling

Google 'storytelling', and you get 18 million hits. By comparison, 'shareholder value' gets you 6 million. Storytelling is hot. Understandably so, since a good story can differentiate you from your competitors.

The question is how to create such a story. How to advance from merely informing, to inspiring, engaging, touching and captivating your audience. .